Website / Logo creation
Agnieszka Luzarska’s personal website presents not only the Mary Kay offer, but also the woman behind it.
I created a website for a Mary Kay director and consultant. Its purpose was to show Agnieszka as a person with her own story, approach and understanding of other women’s needs. I also created the brand logo.
Selling cosmetics mattered, but it could not hide the personal character of the brand. The site had to let clients meet Agnieszka first and understand who they would be working with.
I used storytelling. Visitors discover Agnieszka through pleasing animations and a story told across the sections. The site also presents the cosmetics offer, which I update as the administrator because it changes rarely, without the overhead of a full CMS.
The other important element was a skin-needs card. I moved a short form from paper into a digital experience, making it easier for clients to describe their needs and contact Agnieszka.
The result is a site that connects a personal story with the offer and makes the first contact easier. If the offer starts changing more often, the site can be extended with a CMS.
Want to create something similar for your business? Let’s talk about it.